The course will take the students through the process of starting their own business. A set of modules will cover different areas of knowledge required for starting a business such as finance, marketing, legal aspects, human resource management, strategy etc. The students will come prepared to the class after reading the material suggested by the instructor and the class time will mainly be used for discussions.
As part of the course students, in a group of two, will develop a business idea, conduct market research, take the first steps necessary to start their business, work to acquire financing, and more. While most projects will be ldquo;on-paperrdquo;, it is hoped that the project will help students find their entrepreneurial spirit.
The topics covered are -
Business Plan
Marketing amp; E-business
Intro to Financial Management
Human Resource Management
Intellectual Property
Business Ethics
After successfully completing this course, students will have an understanding of various aspects of starting and managing an entrepreneurial venture. They will learn how to make an effective business plan thereby allowing them to understand the processes involved in starting and running a business.
o Understand various aspect of running a business like HR, Finance, law, marketing etc.
o Appreciate the need for IP
o Develop initial business plans using key assumptions
o Assess and estimate the investment requirement to reach cash-flow break even
o Become ready to start an entrepreneurial venture